Guided product comparison / Interface design

Choose your criteria.
Compare the camera.

We designed the camera finder around local criteria filters and a specification comparison.

The product imagery gives the collection a coherent identity, while the table supports examining differences.

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Original illustration · Guided product comparison
PROJECT TYPE
Interface design & front-end development
DOMAIN
Guided product comparison
DESIGN FOCUS
Helping customers compare products using their own criteria
01 / THE DESIGN DECISION

The specification follows the buyer's question.

The selected configuration is itemised before the prepared choice is shown. We wanted the buyer to see the relationship between the camera, options and total rather than jump from a photograph to a purchase action. Models, specifications and prices are authored examples.

02 / THE BUILD

The pages we designed.

The build brings guided camera finder, camera specification comparison, a2 Field configuration, prepared A2 Field selection and camera materials and sizing guide into one workspace.

03 / PROJECT NOTES

Project scope.

We designed and built 5 pages for this self-initiated project, including the layouts, responsive behaviour and front-end interactions. The interface uses sample business records.

The screenshots show authored interface states. Live accounts, operational integrations and production transactions are outside this portfolio build.

The gallery shows our rendered pages with identifying details masked.

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