See what is available.
Introduce featured motorcycles with imagery and a concise set of comparable details.
A specialist motorcycle dealership / Website design
Find the machine.
Find the machine.
Understand the choice.
A motorcycle-dealership website that connects a searchable inventory, detailed bike pages and purchase planning.
We built the experience around the stock: give each motorcycle a proper presentation, make the range comparable and keep service and trade-in enquiries close at hand.
Explore the work ↓- PROJECT TYPE
- Website design & front-end development
- DOMAIN
- Automotive retail
- DESIGN FOCUS
- Vehicle discovery and purchase enquiries
01 / THE CHALLENGEEvery bike has a story.
Every bike has a story.
Every buyer has a shortlist.
A used motorcycle is an individual purchase. Model, condition, mileage and price all change the decision.
The website needed to balance the character of a specialist dealership with the discipline of an inventory catalogue. Large imagery establishes the appeal, but buyers need consistent details to decide which machines deserve a closer look.
We connected the main inventory to individual bike pages, then gave servicing, financing and selling a bike their own routes through the site. The result is a dealership experience with room for both browsing and a specific enquiry.
02 / THE STRUCTUREBrowse the stock.
Browse the stock.
Follow the detail.
The inventory is the centre of the website. Supporting pages explain what happens around the purchase, from service options to a possible trade-in.
Build a shorter list.
Filter by category and make, then sort by price, year or mileage.
Open the individual bike.
Present the selected motorcycle with its specifications, image gallery and related stock.
Consider the purchase.
Connect the catalogue to illustrative finance calculations and structured enquiries.
03 / ONE INVENTORY, SEVERAL VIEWSThe catalogue and the detail
The catalogue and the detail
should tell the same story.
We used a shared set of inventory records to drive the vehicle cards and individual detail pages. A bike's identifier selects its record, so the detail view is connected to the item the visitor actually chose.
Filtering and sorting work on that same collection. The visible count follows the results, and related bikes are selected from the inventory by category and availability. These relationships give the website more depth than a series of separate promotional pages.
04 / MAKING THE ASSUMPTIONS VISIBLEA payment estimate
A payment estimate
needs its workings.
The finance interaction brings price, deposit, term and rate into one calculation. Changing an input updates the estimated monthly payment, total and interest, making the relationship between the choices visible.
We kept this as an illustrative planning tool. The enquiry forms now prepare a reviewable request instead of displaying a simulated submission message. The website helps a visitor think through the purchase; it does not approve finance or complete a sale.
05 / THE DELIVERYDealership character.
Dealership character.
Catalogue discipline.
The delivery connects the visual appeal of the motorcycles to the practical work of comparing stock and preparing an enquiry.
A recognisable point of view.
Dark tones, large condensed type and motorcycle imagery carry a consistent identity across the site.
Connected vehicle information.
Shared records support cards, filters, detail views and related-stock recommendations.
Useful before the conversation.
The calculator and request review give visitors a way to prepare the details that matter.
DELIVERED SCOPE
Seven core website pages plus a custom error page, with inventory filters, sorting, vehicle details, galleries, an illustrative finance calculator and enquiry preparation.
06 / ON SCREENA closer look.
A closer look.
Page by page.
Start with the home page, then explore the details. These are screenshots of the original website, with names, contact details and identifying information blurred for privacy.
7 views Select any view to explore
Does your catalogue
help people decide?
We build catalogue websites that connect product character, comparable information and a useful enquiry.