International Freight Forwarding Website

This freight forwarder moves ocean and air cargo across Asia-Pacific, Europe and North America, combining LCL/FCL consolidation, customs brokerage and a live-tracking platform. But its website reflected the industry's habitual opacity rather than the visibility it had spent years building. We redesigned the site around the tracking platform as the central differentiator: an animated shipment-milestone diagram shows the full import and export journey (booking, consolidation, clearance, door delivery) on the homepage, while dedicated service pages for ocean freight, air freight and customs brokerage give importers the lane-specific detail they need before requesting a quote. The lane-indicative-quote flow was rebuilt to cut its fields from eleven to four.