Independent Digital Publishing Website

This publisher's editorial independence is its product: a large base of paying subscribers funds reporting that takes no programmatic advertising, without exception. But the previous site looked indistinguishable from the outlets it had set itself apart from. We built a new digital presence that makes the no-advertising policy a centrepiece of the brand rather than a footnote, carrying the principle through every section from the homepage H1 to the subscription pricing page. We designed distinct visual identities for its three flagship editorial verticals and an eight-title podcast catalogue, all unified under a type-led art direction system that signals editorial seriousness.