Education
Corporate Language Learning Platform Website
Where fluency for the boardroom looks as credible as the product delivering it.
About this project
This platform had a genuinely different B2B language-learning product: AI conversation practice, CEFR-aligned scoring and live human coaches, all integrated into Teams, Slack and Workday. But its website buried those proof points under generic edtech copy. We rebuilt the messaging architecture around the specific professional contexts the product teaches: client negotiation, financial reporting, legal vocabulary and executive communication. We designed the platform section to put the HR progress-reporting capability front and centre, addressing the L&D buyer's accountability problem directly.
What we delivered
- Brand Strategy
- Messaging & Narrative
- Art Direction
- UI Design
- Web Development
- Technical SEO
- Analytics & CRO
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