The latest notes
What is GEO, and why it decides who your buyers find
Generative Engine Optimization in plain language: what it is, how it differs from SEO, and what actually gets you cited inside AI answers.
SEO, GEO and AEO: what actually changed
Three letters, a lot of noise. What each one means, what genuinely changed when AI started answering, and the short list worth doing about it.
How to get cited by ChatGPT and Google's AI
Not luck, not a trick. What actually makes an engine name you as a source, and the practical steps to earn it.
AI agent versus chatbot: the difference that matters
Both talk. Only one does the work. What separates an agent from a chatbot, and how to tell which one you are being sold.
What an AI agent actually costs to build and run
The sticker price is never the whole story. How the cost splits into build and run, and how to tell whether it pays for itself.
Which workflow is worth automating first
Not everything, and not all at once. The four part test we use to pick the first build, so the payback is obvious before you spend on the second.
What a fast website is actually worth
Speed is not a vanity metric. How a fast site pays for itself, what makes one slow, and whether a rebuild is worth it.
Do you actually need a client portal?
A portal can turn a messy client relationship into a calm one, or be a login page nobody uses. How to tell which one you would build.
Off the shelf or custom: how to choose
Buy it or build it is an expensive call. A calm way to decide based on what the software is actually for, and the traps on each side.
Marketing that compounds, not marketing you rent
Some marketing keeps paying you back long after you stop. The difference between owned and rented growth, and how to shift the balance.