We use a few essential cookies to run the site, and, only if you agree, analytics and advertising cookies to understand and improve our marketing. You decide.
Essential cookies keep the site working. Analytics and advertising cookies wait for your consent, and you can change your mind anytime.
Analytics and advertising partners, plus Fontshare for fonts.
Cookies are small text files that a website stores in your browser. They let a site remember information between pages and visits. Similar technologies, such as pixels and local storage, do related jobs. We group everything by what it is for: keeping the site working, measuring how it performs, and supporting our advertising.
We group cookies into three categories. Only the necessary category is always active. Analytics and advertising cookies load only after you accept them.
| Category | Purpose | Set when |
|---|---|---|
| Strictly necessary | Remember your cookie choice and keep the site secure and working. | Always |
| Analytics | Measure traffic and how pages are used, so we can improve them. | On consent |
| Advertising | Measure campaigns and show relevant ads on other platforms. | On consent |
The main cookies in each category, and who sets them:
| Cookie | Provider | Purpose | Expiry |
|---|---|---|---|
ao_consent | Anteomnio | Necessary. Stores your cookie preferences. | 6 months |
_ga, _ga_* | Google Analytics | Analytics. Distinguishes visitors and sessions. | 2 years |
_clck, _clsk, MUID | Microsoft Clarity | Analytics. Usage, heatmaps and session replay. | 1 day to 1 year |
_gcl_au, NID, IDE | Google Ads | Advertising. Conversion tracking and remarketing. | up to 1 year |
_fbp | Meta Pixel | Advertising. Campaign measurement and audiences. | 3 months |
_uetsid, _uetvid | Microsoft Advertising | Advertising. Bing conversion tracking. | 1 day to 13 months |
li_sugr, bcookie, lidc | Advertising. Campaign measurement and audiences. | 1 day to 1 year |
We load these tags through Google Tag Manager, which itself sets no cookies. Exact names and lifetimes can change when a provider updates its product.
When you first visit, a banner lets you accept or reject the analytics and advertising categories. Until you accept, those cookies do not load, and we signal that choice to Google through Consent Mode, so tags stay in a restricted state. You can change or withdraw your choice at any time from the cookie settings link in the footer.
We do not sell your personal data, and we do not use the analytics or advertising cookies to build intrusive personal profiles beyond the campaign and measurement purposes described here. Nothing in the analytics or advertising categories loads until you have accepted it.
Our analytics and advertising cookies are set by Google (Analytics, Ads and Tag Manager), Microsoft (Clarity and Advertising), Meta and LinkedIn. We also load our typeface from Fontshare. These providers are based outside India, mainly in the United States, so accepting their cookies means your data may be processed there under their own safeguards. Each has its own privacy policy: Google, Microsoft, Meta and LinkedIn.
You can withdraw consent at any time from the cookie settings link in the footer, which reopens the banner. You can also control or delete cookies through your browser settings; Chrome, Firefox, Safari and Edge all provide these controls. To opt out of Google Analytics specifically, install Google's opt-out browser add-on. Blocking or clearing cookies will not stop the site from working, since the necessary cookies are minimal.
We may update this policy from time to time. The "last updated" date at the top of the page shows when it was last changed.
For any question about our use of cookies, contact legal@anteomnio.com or use our contact form.