E-Commerce & Retail
Order Processing Time Cut from 48 Hours to Instant
A food distributor serving 240 trade customers was taking all orders by phone and email. Processing took 24-48 hours and the order line was constantly engaged during peak periods. We built a self-service portal with live pricing and availability.
What We Were Solving
The distributor served 240 restaurants, delis and independent retailers. All ordering was done by phone or email, with a three-person team manually entering orders into their warehouse system. Order processing took 24 to 48 hours. Price lists were emailed as PDFs and were frequently outdated when customers referenced them. Minimum order requirements were checked manually and often caught only after delivery had been arranged. During peak periods the order line was constantly engaged, pushing customers to competitors. The company estimated they were losing 15 percent of potential orders due to process friction.
Our Strategic Approach
We built a trade ordering portal where customers browse live product catalogues with real-time pricing and availability. Orders are submitted directly into the warehouse system with automatic validation for minimum order values, delivery schedules and credit limits. Customer-specific pricing tiers apply automatically based on their account classification. A reorder feature lets customers repeat previous orders with one click. The admin interface gives the sales team visibility into ordering patterns, enabling proactive outreach to declining accounts.
Deliverables
- B2B trade ordering portal with live product catalogue
- Real-time pricing and stock availability
- Automatic order validation for minimums, schedules and credit limits
- Customer-specific pricing tiers applied automatically
- One-click reorder from previous order history
- Warehouse system integration for direct order injection
- Sales dashboard with ordering pattern analytics
- Automated new product announcements to trade accounts
Project Timeline
Trade Workflow Analysis
Documented ordering patterns, pricing structures, validation rules and warehouse integration requirements.
Portal Build
Product catalogue, ordering flow, pricing engine, validation rules and warehouse system integration.
Sales Tools and Admin
Sales dashboard, ordering analytics, customer management and automated product announcements.
Customer Onboarding
Migrated 240 trade accounts, customer training sessions and phased launch with dedicated support period.
Measurable Results
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