8
Weeks from Start to Revenue
94
Lighthouse Performance Score
62%
Pre-Registered Users Converted
$8K
MRR Within 90 Days

What We Were Solving

The founders had validated demand through 80 pre-registered landlords but had no technical co-founder and had burned 35K GBP on a failed outsourced build that produced an unusable prototype. They needed a production-ready MVP within 8 weeks to meet investor milestone commitments and begin generating revenue before their seed funding runway expired. The product needed to differentiate on speed, simplicity and mobile experience, as competitor products were bloated enterprise tools that small landlords found intimidating.

Our Strategic Approach

We designed and built a focused MVP prioritising the three features landlords valued most in pre-registration surveys: portfolio overview with financial summary, tenant communication, and maintenance request tracking. The interface was designed mobile-first for landlords who manage properties alongside day jobs. Performance was treated as a feature, achieving a 94 Lighthouse score ensuring fast load times on mobile networks. We implemented Stripe billing from day one so the startup could begin charging immediately. A feedback mechanism built into the product captures feature requests to inform the roadmap.

Deliverables

  • Production-ready MVP with portfolio dashboard
  • Financial summary with rental income and expense tracking
  • Tenant communication system with message threading
  • Maintenance request tracking with status updates
  • Mobile-first responsive design with 94 Lighthouse score
  • Stripe subscription billing with trial period
  • In-product feedback mechanism for roadmap input
  • Analytics tracking user engagement and feature adoption

Project Timeline

Week 1

Product Design Sprint

Validated feature priorities with pre-registered landlords. Designed user flows. Created design system and component library.

Week 2-5

Core Product Build

Portfolio dashboard, financial tracking, tenant messaging, maintenance requests and mobile-first frontend.

Week 6-7

Billing and Onboarding

Stripe subscription billing, trial flow, landlord onboarding sequence and feedback mechanism.

Week 8

Launch Preparation

Performance optimisation, security audit, pre-registered user invitations and launch monitoring.

Measurable Results

8
Weeks from Start to Revenue
94
Lighthouse Performance Score
62%
Pre-Registered Users Converted
$8K
MRR Within 90 Days

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