E-Commerce & Retail
Unified Inventory Across 4 Sales Channels Eliminating Overselling
Building a centralised inventory and order management system unifying a lifestyle brand selling across their website, Amazon, wholesale and two physical stores.
What We Were Solving
The brand sold through their own Shopify store, Amazon, a wholesale channel serving 80 stockists, and two physical retail locations. Inventory was tracked separately in each channel using different systems. Overselling affected an average of 120 orders per month, requiring manual refunds and replacement sourcing. Stock counts were reconciled weekly in a spreadsheet, but by the time reconciliation was complete the data was already stale. The operations team of three was entirely consumed by inventory management, leaving no capacity for growth initiatives. Peak season was described by the founder as barely controlled chaos.
Our Strategic Approach
We built a centralised inventory hub that serves as the single source of truth across all four channels. Real-time stock updates propagate to Shopify, Amazon and the wholesale portal within seconds of any sale, return or stock receipt. The wholesale portal allows stockists to place orders against live inventory with automated order confirmation and dispatch notifications. Physical store sales sync through a lightweight POS integration. Reorder triggers alert the buying team when stock reaches configurable thresholds. A unified order dashboard gives the team a cross-channel view for the first time.
Deliverables
- Centralised inventory hub with real-time multi-channel sync
- Shopify and Amazon inventory integration via APIs
- Wholesale ordering portal for 80 stockists
- POS integration for two physical retail locations
- Automated reorder alerts with configurable thresholds
- Unified cross-channel order management dashboard
- Returns processing with automatic inventory restoration
- Sales analytics with channel performance comparison
Project Timeline
Channel Mapping
Documented inventory flows, order processes and data structures across all four channels. Identified sync conflicts and resolution rules.
Inventory Hub Build
Centralised inventory system, Shopify sync, Amazon integration and real-time propagation engine.
Wholesale Portal and POS
Stockist ordering portal, POS integration, reorder alerting and unified order dashboard.
Migration and Stabilisation
Full stock count baseline, channel sync activation, two-week monitoring period and team training.
Measurable Results
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