E-Commerce & Retail
Unified Inventory Across 4 Sales Channels, Zero Overselling
A lifestyle brand selling across four channels had no system that talked to any other. Overselling affected 120 orders per month. We built a central inventory hub that syncs everything in real time. Overselling is now zero.
What We Were Solving
The brand sold through their own Shopify store, Amazon, a wholesale channel serving 80 stockists, and two physical retail locations. Inventory was tracked separately in each channel using different systems. Overselling affected an average of 120 orders per month, requiring manual refunds and replacement sourcing. Stock counts were reconciled weekly in a spreadsheet, but by the time reconciliation was complete the data was already stale. The operations team of three was entirely consumed by inventory management, leaving no capacity for growth initiatives. Peak season was described by the founder as barely controlled chaos.
Our Strategic Approach
We built a centralised inventory hub that serves as the single source of truth across all four channels. Real-time stock updates propagate to Shopify, Amazon and the wholesale portal within seconds of any sale, return or stock receipt. The wholesale portal allows stockists to place orders against live inventory with automated order confirmation and dispatch notifications. Physical store sales sync through a lightweight POS integration. Reorder triggers alert the buying team when stock reaches configurable thresholds. A unified order dashboard gives the team a cross-channel view for the first time.
Deliverables
- Centralised inventory hub with real-time multi-channel sync
- Shopify and Amazon inventory integration via APIs
- Wholesale ordering portal for 80 stockists
- POS integration for two physical retail locations
- Automated reorder alerts with configurable thresholds
- Unified cross-channel order management dashboard
- Returns processing with automatic inventory restoration
- Sales analytics with channel performance comparison
Project Timeline
Channel Mapping
Documented inventory flows, order processes and data structures across all four channels. Identified sync conflicts and resolution rules.
Inventory Hub Build
Centralised inventory system, Shopify sync, Amazon integration and real-time propagation engine.
Wholesale Portal and POS
Stockist ordering portal, POS integration, reorder alerting and unified order dashboard.
Migration and Stabilisation
Full stock count baseline, channel sync activation, two-week monitoring period and team training.
Measurable Results
Want Results Like These?
Tell us about your project. We'll look at the fit and put together a focused proposal after a 30-minute strategy call.
More Case Studies
See how we've helped businesses in other sectors and with different challenges.
Financial Services
From 8-Second Load Times to Sub-Second Performance
A payment processing platform on six-year-old infrastructure was costing £12,000 per outage. We rebuilt it from the database layer up. No unplanned downtime since.
Financial Services
12x Qualified Lead Generation: From One a Month to 3-4 Per Week
A wealth management firm with £200M AUM was getting roughly one qualified lead a month from their website. We redesigned around conversion and got them to 3-4 per week from organic traffic.
Financial Services
6 Person-Days of Monthly Billing Reduced to Fully Automated Overnight Run
A 120-client insurance brokerage was spending six person-days every month on manual billing. We automated the full cycle. Late payments fell from 28% to under 4%.
Financial Services
Month-End Processing Cut from Five Days to One
A 60-person accountancy practice was exchanging sensitive client documents over email, flagged twice by their PI insurer. We built a compliant portal. Month-end processing went from five days to one.
Financial Services
Sub-200ms Data Processing for 500,000 Daily Market Events
A proprietary trading firm was missing time-sensitive opportunities because their platform took 1.8 seconds per event batch. We rebuilt the data pipeline. Processing now runs under 200ms.
Financial Services
73% of Members Moved to Self-Service Within 90 Days
A credit union serving 8,400 members had nearly all transactions going through branch visits. Two previous digital projects had failed with off-the-shelf software. We built something bespoke. Loan approvals went from five days to same-day.
Facing a similar challenge?
Tell Us About Your Project.
We'll look at your brief and let you know if there's a good fit. Honestly and without pressure.
Schedule a Consultation