Technology & SaaS
35 Client Reports Automated, Saving 4,200 GBP Monthly in Labour
Building an automated reporting pipeline that generates branded performance reports for 35 agency clients, pulling data from Google Analytics, Meta Ads and Search Console.
What We Were Solving
The agency produced monthly performance reports for 35 clients. Each report required a team member to manually log into Google Analytics, Meta Ads Manager and Search Console, export data, compile it into a branded PowerPoint template, add commentary, and email it to the client. The process consumed roughly 140 hours per month across the team. Reports were frequently late, sometimes inconsistent, and the manual nature meant errors were common. Two clients had noticed discrepancies between consecutive reports that were caused by different team members using different date range conventions.
Our Strategic Approach
We built an automated reporting pipeline that connects directly to Google Analytics 4, Meta Ads API and Google Search Console API. Data is pulled automatically on the first of each month covering the previous period. Reports are generated as branded PDFs using the agency design template with automatic chart generation, KPI highlighting and trend comparison against the previous period. A commentary section is pre-populated with data-driven insights that the account manager can review and customise before the report is sent. Delivery is automated on a configurable schedule.
Deliverables
- Automated data pipeline from GA4, Meta Ads and Search Console
- Branded PDF report generation with charts and KPI highlighting
- Trend comparison against previous periods
- Pre-populated data-driven insight commentary
- Account manager review and customisation workflow
- Configurable delivery schedule per client
- Report archive with historical performance tracking
- Client-facing dashboard for real-time metrics between reports
Project Timeline
API Integration Design
Mapped data requirements for each client. Designed API connections and data normalisation rules across three platforms.
Data Pipeline Build
API integrations, data collection, normalisation, storage and scheduled pull automation.
Report Generation
PDF template engine, chart generation, KPI calculations, trend analysis and insight generation.
Review Workflow and Launch
Account manager review interface, delivery automation, client-facing dashboard and team training.
Measurable Results
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