E-Commerce & Retail
32% Operational Cost Reduction and 18 Hours a Week Recovered
A D2C brand doing £2M annually was spending 60% of working hours on manual operational tasks. At 40% year-on-year growth, they faced doubling headcount within 18 months. We automated the priority workflows instead. 18 hours a week recovered, 32% cost reduction.
What We Were Solving
A 12-person team spent over 60 percent of working hours on manual operational tasks. Order reconciliation required cross-referencing Shopify, their warehouse system and Xero, taking three hours daily. Stock monitoring was a spreadsheet updated twice daily, causing overselling. Customer follow-ups were sent individually. Abandoned cart recovery was done by a part-time staff member copying emails from Shopify into Mailchimp. At 40 percent year-on-year growth, manual overhead would have required doubling the team within 18 months, an unsustainable 180K GBP annual increase.
Our Strategic Approach
We mapped every manual workflow and built a priority matrix ranking by time cost versus automation complexity. Automated in impact order: intelligent inventory reorder triggers with supplier API integration, automated order status notifications across the entire lifecycle, a multi-touch abandoned cart recovery sequence that outperformed their manual efforts by 340 percent, and automated financial reconciliation to Xero. All automations included exception handling, manual override and a central control dashboard.
Deliverables
- Inventory reorder automation with real-time stock monitoring
- Order lifecycle notification engine for dispatch, delivery, delay and returns
- Multi-touch abandoned cart recovery with email and SMS
- Customer win-back campaigns based on purchase recency scoring
- Financial reconciliation pipeline to Xero automated weekly
- Automation control dashboard with override and scheduling
- Exception alerting system for edge cases needing review
Project Timeline
Workflow Mapping
Full audit of all manual processes across 12 team members. Priority matrix ranked by time cost and automation ROI.
Core Automations
Inventory reorder, order notifications and financial export pipeline. Highest impact, lowest complexity first.
Customer Journey Automations
Abandoned cart recovery, win-back campaigns and customer satisfaction scoring with post-purchase follow-ups.
Dashboard and Go-Live
Automation control dashboard, exception alerting, team training and 30-day monitored launch.
Measurable Results
Want Results Like These?
Tell us about your project. We'll look at the fit and put together a focused proposal after a 30-minute strategy call.
More Case Studies
See how we've helped businesses in other sectors and with different challenges.
Financial Services
From 8-Second Load Times to Sub-Second Performance
A payment processing platform on six-year-old infrastructure was costing £12,000 per outage. We rebuilt it from the database layer up. No unplanned downtime since.
Financial Services
12x Qualified Lead Generation: From One a Month to 3-4 Per Week
A wealth management firm with £200M AUM was getting roughly one qualified lead a month from their website. We redesigned around conversion and got them to 3-4 per week from organic traffic.
Financial Services
6 Person-Days of Monthly Billing Reduced to Fully Automated Overnight Run
A 120-client insurance brokerage was spending six person-days every month on manual billing. We automated the full cycle. Late payments fell from 28% to under 4%.
Financial Services
Month-End Processing Cut from Five Days to One
A 60-person accountancy practice was exchanging sensitive client documents over email, flagged twice by their PI insurer. We built a compliant portal. Month-end processing went from five days to one.
Financial Services
Sub-200ms Data Processing for 500,000 Daily Market Events
A proprietary trading firm was missing time-sensitive opportunities because their platform took 1.8 seconds per event batch. We rebuilt the data pipeline. Processing now runs under 200ms.
Financial Services
73% of Members Moved to Self-Service Within 90 Days
A credit union serving 8,400 members had nearly all transactions going through branch visits. Two previous digital projects had failed with off-the-shelf software. We built something bespoke. Loan approvals went from five days to same-day.
Facing a similar challenge?
Tell Us About Your Project.
We'll look at your brief and let you know if there's a good fit. Honestly and without pressure.
Schedule a Consultation