E-Commerce & Retail
32% Cost Reduction Through End-to-End Automation
Full automation of inventory management, order processing and customer communication for a scaling D2C brand doing 2M GBP annually, recovering 18 hours per week of manual labour.
What We Were Solving
A 12-person team spent over 60 percent of working hours on manual operational tasks. Order reconciliation required cross-referencing Shopify, their warehouse system and Xero, taking three hours daily. Stock monitoring was a spreadsheet updated twice daily, causing overselling. Customer follow-ups were sent individually. Abandoned cart recovery was done by a part-time staff member copying emails from Shopify into Mailchimp. At 40 percent year-on-year growth, manual overhead would have required doubling the team within 18 months, an unsustainable 180K GBP annual increase.
Our Strategic Approach
We mapped every manual workflow and built a priority matrix ranking by time cost versus automation complexity. Automated in impact order: intelligent inventory reorder triggers with supplier API integration, automated order status notifications across the entire lifecycle, a multi-touch abandoned cart recovery sequence that outperformed their manual efforts by 340 percent, and automated financial reconciliation to Xero. All automations included exception handling, manual override and a central control dashboard.
Deliverables
- Inventory reorder automation with real-time stock monitoring
- Order lifecycle notification engine for dispatch, delivery, delay and returns
- Multi-touch abandoned cart recovery with email and SMS
- Customer win-back campaigns based on purchase recency scoring
- Financial reconciliation pipeline to Xero automated weekly
- Automation control dashboard with override and scheduling
- Exception alerting system for edge cases needing review
Project Timeline
Workflow Mapping
Full audit of all manual processes across 12 team members. Priority matrix ranked by time cost and automation ROI.
Core Automations
Inventory reorder, order notifications and financial export pipeline. Highest impact, lowest complexity first.
Customer Journey Automations
Abandoned cart recovery, win-back campaigns and customer satisfaction scoring with post-purchase follow-ups.
Dashboard and Go-Live
Automation control dashboard, exception alerting, team training and 30-day monitored launch.
Measurable Results
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