Professional Services
45% Increase in Qualified Enquiries After Custom Build
An award-winning architecture firm was running a five-year-old WordPress template that scored 38 on Lighthouse. Prospects were mentioning it. We rebuilt custom. Enquiries up 45% in the first quarter.
What We Were Solving
An award-winning architecture practice was using a five-year-old WordPress theme that looked like every other firm site. It loaded in 4.2 seconds, scored 38 on Lighthouse, and was not mobile-responsive. The portfolio section compressed images poorly and offered no project context. Three prospects in the previous quarter had mentioned the website negatively during initial conversations. The firm was winning work through reputation but the website was undermining how they were perceived before any conversation happened.
Our Strategic Approach
We built a bespoke website engineered for how architecture firms win work: visual impact and project storytelling. The portfolio features full-bleed imagery with lazy loading and responsive sizing, ensuring sub-second loads with 400+ high-resolution images. Each project has narrative pages with challenge, approach and outcome sections. Conversion architecture ensures every page leads to a consultation request. Schema.org local SEO, 98 Lighthouse score, and zero CMS maintenance overhead.
Deliverables
- Custom HTML/CSS/JS website with bespoke design system
- Performance-engineered portfolio with 400+ images
- Project narrative pages with structured storytelling
- Conversion-optimised consultation request flow
- Schema.org local business markup
- Core Web Vitals optimisation achieving 98 Lighthouse
- Mobile-first responsive design across all breakpoints
- Image optimisation pipeline with WebP/AVIF delivery
Project Timeline
Content Strategy
Audited competitor websites, mapped user journeys, designed conversion architecture and structured portfolio hierarchy.
Design and Build
Bespoke design system, responsive build, portfolio section with optimised image pipeline and GSAP animations.
Project Pages and Conversion
Individual project narrative pages, consultation flow, contact integration and SEO implementation.
Performance and Launch
Core Web Vitals tuning, cross-browser testing, Search Console setup and go-live with monitoring.
Measurable Results
Want Results Like These?
Tell us about your project. We'll look at the fit and put together a focused proposal after a 30-minute strategy call.
More Case Studies
See how we've helped businesses in other sectors and with different challenges.
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From 8-Second Load Times to Sub-Second Performance
A payment processing platform on six-year-old infrastructure was costing £12,000 per outage. We rebuilt it from the database layer up. No unplanned downtime since.
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12x Qualified Lead Generation: From One a Month to 3-4 Per Week
A wealth management firm with £200M AUM was getting roughly one qualified lead a month from their website. We redesigned around conversion and got them to 3-4 per week from organic traffic.
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6 Person-Days of Monthly Billing Reduced to Fully Automated Overnight Run
A 120-client insurance brokerage was spending six person-days every month on manual billing. We automated the full cycle. Late payments fell from 28% to under 4%.
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Month-End Processing Cut from Five Days to One
A 60-person accountancy practice was exchanging sensitive client documents over email, flagged twice by their PI insurer. We built a compliant portal. Month-end processing went from five days to one.
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Sub-200ms Data Processing for 500,000 Daily Market Events
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73% of Members Moved to Self-Service Within 90 Days
A credit union serving 8,400 members had nearly all transactions going through branch visits. Two previous digital projects had failed with off-the-shelf software. We built something bespoke. Loan approvals went from five days to same-day.
Facing a similar challenge?
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We'll look at your brief and let you know if there's a good fit. Honestly and without pressure.
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