Professional Services
45% Increase in Qualified Enquiries After Custom Build
Replacing a generic WordPress template with a performance-engineered custom website that communicates the quality of the firm work and converts visitors into consultations.
What We Were Solving
An award-winning architecture practice was using a five-year-old WordPress theme that looked like every other firm site. It loaded in 4.2 seconds, scored 38 on Lighthouse, and was not mobile-responsive. The portfolio section compressed images poorly and offered no project context. Three prospects in the previous quarter had mentioned the website negatively during initial conversations. The firm was winning work through reputation but their website was undermining their premium positioning.
Our Strategic Approach
We built a bespoke website engineered for how architecture firms win work: visual impact and project storytelling. The portfolio features full-bleed imagery with lazy loading and responsive sizing, ensuring sub-second loads with 400+ high-resolution images. Each project has narrative pages with challenge, approach and outcome sections. Conversion architecture ensures every page leads to a consultation request. Schema.org local SEO, 98 Lighthouse score, and zero CMS maintenance overhead.
Deliverables
- Custom HTML/CSS/JS website with bespoke design system
- Performance-engineered portfolio with 400+ images
- Project narrative pages with structured storytelling
- Conversion-optimised consultation request flow
- Schema.org local business markup
- Core Web Vitals optimisation achieving 98 Lighthouse
- Mobile-first responsive design across all breakpoints
- Image optimisation pipeline with WebP/AVIF delivery
Project Timeline
Content Strategy
Audited competitor websites, mapped user journeys, designed conversion architecture and structured portfolio hierarchy.
Design and Build
Bespoke design system, responsive build, portfolio section with optimised image pipeline and GSAP animations.
Project Pages and Conversion
Individual project narrative pages, consultation flow, contact integration and SEO implementation.
Performance and Launch
Core Web Vitals tuning, cross-browser testing, Search Console setup and go-live with monitoring.
Measurable Results
Want Results Like These?
Tell us about your project. We'll look at the fit and put together a focused proposal after a 30-minute strategy call.
More Case Studies
See how we've helped businesses in other sectors and with different challenges.
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12x Lead Generation Improvement with Conversion-First Architecture
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6 Person-Days of Monthly Billing Reduced to Fully Automated Overnight Run
Automating the entire billing cycle for a 120-client commercial insurance brokerage, eliminating manual reconciliation and reducing late payments from 28% to under 4%.
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Month-End Processing Cut from Five Days to One
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Sub-200ms Data Processing for 500,000 Daily Market Events
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73% of Members Moved to Self-Service Within 90 Days
Building a secure member portal and automated loan processing system for a regional credit union, reducing branch visit dependency and cutting loan approval time from 5 days to same-day.
Facing a similar challenge?
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We'll look at your brief and let you know if there's a good fit. Honestly and without pressure.
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